Five Free Tools to Successfully Cultivate your Social Media
The use of social media tools is essential to marketing your business. Although this is not always an easy task, knowing which ones to use will help. There are a number of free tools available and understanding how they can work together will help you to decide what information is relevant and monitor your business effectively. Choosing the right social media tools, using them and figuring out which method is best for making sense of the content are three steps in the right direction.
TweetDeck is one social media tool that can work on your desktop. The benefits of using this tool - because it works on your desktop - is that you do not have to go to a website each time updates are needed. They automatically appear so that responding to inquiries and concerns is much simpler.
Hootsuite is another of the social media tools that will allow monitoring of several accounts at one time, including MySpace, Twitter, Foursquare, LinkedIn, Facebook and Wordpress. The ability to track click-throughs, assign tasks among members of your team and time updates are a few of the benefits. In addition, the management of an account using this tool is beneficial due to the spontaneous interface and the capabilities of extension.
Social Mention is a tool that allows alerts to be set up specifically for social media. Tracking updates on blogs as well as images and news are useful features of Social Mention. Additionally, buzz can be displayed on your website since this social media tool offers “real-time buzz.” Saving searches as RSS feed is another benefit which makes it simple to check on updates.
Friend or Follow is a tool that will allow tracking of Twitter connections that are legitimate. Twitter users often follow others just to get a follow and as soon as they do, they unfollow. This is a social media tool that will allow you to keep track of followers and can help in maintaining connections as they can be quickly disappear and Twitter does not tell you when someone ceases to follow you - only when they begin to follow.
Kurrently is a search engine that operates in real-time. The search term is entered and the shares and mentions from Twitter and Facebook are shown. Kurrently, unlike Hootsuite, can find shared content from secondary sources and even if your handle is not included. Hootsuite and TweetDeck display shares only on the first level.