Social media savvy farmers may seem like an odd mix however to me it makes perfect sense and in today’s post I want to explain why. Farmers are taking their message online via Twitter, Facebook, and YouTube and it is a message the general public is interested in.

I was recently asked to speak to the Association of Saskatchewan Realtors at their AGM on a panel discussing blogging as it relates to my business and my life. The interesting thing about speaking on a topic is that it really does force you to examine the important question of why you take time out of your busy day to share your life story with others.  I really had not put that much thought into it until now, but after this presentation I have more clarity on the topic of personality branding, lifestyle branding and niche marketing.  This blog is just the Coles Notes of my discussion on the primary message delivered on "personality branding.

Just wanted to take a minute to update some of the current events from the Canadian Real Estate Association (CREA) AGM that I just returned from in Ottawa April 2 and 3, 2011.  This year’s discussion, debate and focus was on a proposed Data Distribution Facility designed to ensure that our data, trademarks and marketing options online are not only accurate, but members’ intellectually property is protected and displayed in a positive manner.

I was at my local Ford dealer for an oil change today and I noticed a piece of marketing that I thought was so interesting I had to buy it.  I am a devout student of marketing and it seems in this age of information few things capture my attention (yes Old Spice man you did) and today a hat oddly enough did.